Decision Simulation Consultancy · Bolton, UK
Simulate the decision
before you spend
the money
OutcomeLab by Simplutech helps businesses and public-sector teams test important decisions before committing budget, staff, strategy or reputation.
See the structure, level of detail and decision outputs before you enquire.
OutcomeLab is backed by practical delivery experience in software, data, geospatial systems and operational decision support.
Test the outcome before you commit
You bring the decision, the options and the context. We structure the scenario, run a MiroFish-powered multi-agent simulation, and return a clear report comparing likely outcomes, risks, assumptions and recommended next actions — before you spend a pound.
Your decision brief
The decision, options and context you provide — pricing, product, market, goals
Market simulation
AI agents behaving as real customers and competitors
Decision report
Clear, structured findings — scenario comparison, risks, assumptions and recommended action
Hover any node to explore →
OutcomeLab is the front door to Simplutech. Software, data and geospatial expertise sit behind it, helping us model decisions in real operational context and turn simulation outputs into practical action.
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OutcomeLab
Fixed-scope simulation reports for pricing, product, marketing, demand, staffing, location, competitor and policy decisions. Powered by MiroFish and delivered through Simplutech’s consultancy process.
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Software Solutions
Bespoke enterprise applications — web, desktop, APIs — built on .NET Core and React. Complex business logic, large data volumes, cloud-native architecture on AWS.
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Data Solutions
End-to-end data engineering and analytics. Cloud data architecture on AWS, automated reporting, AI-assisted workflows, and PostGIS spatial data pipelines.
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Geospatial Solutions
Full-stack GIS consultancy with 16+ years of enterprise delivery. Aerial imagery workflows, ArcGIS Enterprise administration, web mapping applications, and spatial data infrastructure.
OutcomeLab
Test the outcome before you commit.
OutcomeLab is Simplutech’s decision-simulation consultancy. We use MiroFish-powered scenario modelling to help you compare what is likely to happen if you choose option A, B or C — before you spend a pound.
Learn more →Pricing and margin
Should you increase prices, hold, discount, bundle or introduce a premium tier?
Marketing spend
Where should your next £1,000, £10,000 or £100,000 go?
Product launch
Which product, service or offer should lead the launch?
Demand and staffing
How many people, stock or service slots will we need?
Competitor response
What if a competitor cuts prices, improves service or enters our market?
Deliverable
Your OutcomeLab Report Includes:
- Scenario comparison across the options you are considering
- Recommended option and why it is strongest
- Assumptions log showing what the simulation depended on
- Risk register covering commercial, operational and reputational risks
- Sensitivity notes showing which assumptions matter most
- 30 / 60 / 90-day action plan
- Measurement plan so results can be checked after the decision
In a pre-launch food business simulation, we tested three decisions: which product should lead the brand, how a launch marketing budget should be allocated and how delivery platforms should be balanced against walk-in trade. The output was a practical launch roadmap, not a vague AI summary.
Geospatial
ArcGIS Enterprise, ArcPy, GDAL, GeoServer, MapServer, OpenLayers
Cloud & Infra
AWS EC2, RDS, S3, IAM, KMS, VPC, Windows Server, IIS
Software
C# / ASP.NET Core, React, Node.js, Python, REST APIs
Simulation
MiroFish (OSS), OpenRouter AI, GetZep, multi-agent decision modelling